Developing and using scenarios – assisting business decisions

Examines the characteristics and use of scenario planning as a way for businesses to cope with the future and to assist in business planning. Demonstrates several different purposes for scenarios; provides a general approach for constructing scenarios; outlines some of the roles for managers in scenario planning.

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Year of publication:	1989
Authors:	Becker, Harold S.
Published in:	Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 4.1989, 1, p. 61-70
Publisher:	MCB UP Ltd
Subject:	Decision making \| Forecasting \| Marketing \| Scenario planning \| Simulation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002725 [DOI]
Source:	Other ZBW resources

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