Developing and validating a multidimensional consumer-based brand equity scale
| Year of publication: |
2001
|
|---|---|
| Authors: | Yoo, Boonghee ; Donthu, Naveen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 52.2001, 1, p. 1-14
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