Developing and validating a multidimensional nonprofit brand orientation scale
| Year of publication: |
2005
|
|---|---|
| Authors: | Ewing, Michael T. ; Napoli, Julie |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 6, p. 841-853
|
| Publisher: |
Elsevier |