Developing and validating a psychometric shopper-based mall equity measure
Kamel El Hedhli; Jean-Charles Chebat
| Year of publication: |
2009
|
|---|---|
| Authors: | El Hedhli, Kamel ; Chebat, Jean-Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 6, p. 581-587
|
| Subject: | Einkaufszentrum | Shopping center | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Faktorenanalyse | Factor analysis | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003853687