Developing and validating a psychometric shopper-based mall equity measure
| Year of publication: |
2009
|
|---|---|
| Authors: | El Hedhli, Kamel ; Chebat, Jean-Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 6, p. 581-588
|