Developing and validating measures of facets of customer-based brand equity
| Year of publication: |
2004
|
|---|---|
| Authors: | Netemeyer, Richard G. ; Krishnan, Balaji ; Pullig, Chris ; Wang, Guangping ; Yagci, Mehmet ; Dean, Dwane ; Ricks, Joe ; Wirth, Ferdinand |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 2, p. 209-224
|
| Publisher: |
Elsevier |