Developing and validating a scale for entrepreneurial marketing orientations : EMICO framework and its impact on business performance in startups
Anshita Yadav, Justin Paul, Sanchita Bansal, and Amogh Talan
| Year of publication: |
2024
|
|---|---|
| Authors: | Yadav, Anshita ; Paul, Justin ; Bansal, Sanchita ; Talan, Amogh |
| Subject: | Business performance | EMICO | Entrepreneurial marketing | PLS-SEM | Startups | Strategic orientations | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | KMU | SME | Strategisches Management | Strategic management | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOCM-11-2023-0461 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210115