Developing augmented reality business models for SMEs in tourism
Year of publication: |
2021
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Authors: | Cranmer, Eleanor E. ; Urquhart, Cathy ; Dieck, M. Claudia tom ; Jung, T. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 8, p. 1-13
|
Subject: | Augmented reality | Business models | Innovation | SMEs | Geschäftsmodell | Business model | KMU | SME | Virtuelle Realität | Virtual reality | Tourismuswirtschaft | Tourism industry |
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