Developing brand assets with wireless devices
Jari H. Helenius; Veronica Liljander
| Year of publication: |
2005
|
|---|---|
| Authors: | Helenius, Jari H. ; Liljander, Veronica |
| Published in: |
Advances in electronic marketing. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-321-9. - 2005, p. 175-192
|
| Subject: | Markenführung | Brand management | Mobilkommunikation | Mobile communications | Markenartikel | Brand | Theorie | Theory | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003168476