Developing Brands for Patented Fruit Varieties: Does the Name Matter?
| Year of publication: |
2013
|
|---|---|
| Authors: | Rickard, Bradley J. ; Schmit, Todd M. ; Gómez, Miguel I. ; Lu, Hao |
| Published in: |
Agribusiness : an internat. journal. - New York, NY [u.a.] : Wiley, ISSN 0742-4477, ZDB-ID 7436567. - Vol. 29.2013, 3, p. 259-272
|