Developing Brands for Patented Fruit Varieties: Does the Name Matter?
| Year of publication: |
2013
|
|---|---|
| Authors: | Rickard, Bradley J. ; Schmit, Todd M. ; Gómez, Miguel I. ; Lu, Hao |
| Published in: |
Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 29.2013, 3, p. 259-272
|
| Publisher: |
John Wiley & Sons, Ltd. |