Developing complex, business-to-business products: issues and implications
| Year of publication: |
2010
|
|---|---|
| Authors: | Madhavaram, Sreedhar ; Appan, Radha |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 33.2010, 7 (18.6.), p. 715-734
|