Developing control tools for managing website content - The Internet is a powerful communications network. To capitalize on its power, companies are using their website as a strategic tool to present information, maintain contact with shareholders, investors, promote their products and services, and encourage electronic transactions. Control tools need to be developed to manage website content ...
Year of publication: |
2008
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Authors: | Henri, Jean-François ; Héroux, Sylvie |
Published in: |
Management : for strategic business ideas. - Mississauga, Ont : CMA Canada, ISSN 1490-4225, ZDB-ID 20723015. - 2008, p. 32-36
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