Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Year of publication: |
2022
|
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Authors: | Shin, Hakseung ; Perdue, Richard R. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 100.2022, p. 1-9
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Subject: | Creativity | Customer empowerment | Customer engagement | Knowledge value co-creation | Open innovation | Social recognition | Kundenintegration | Customer integration | Kreativität | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Open Innovation | Hotellerie | Hotel industry | Social Web | Social web | Wissenstransfer | Knowledge transfer | Konsumentenverhalten | Consumer behaviour |
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