Developing creative teams for operational excellence

Contends that, with the accelerating dynamics of competition and a move of organizations towards more dynamic approaches to strategy formulation and implementation, creativity becomes of key importance for achieving both product and operational excellence. Over the last decade organizations have increasingly adopted team‐centred structures in order to improve the way in which knowledge is developed, disseminated and applied in organizations. Although this has improved product and operational performance dramatically, organizations now realize that future radical improvements in performance hinge on improving their creative capabilities. Presents a framework used by Hewlett‐Packard in order to develop creative teams.