Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Marion Steel; Chris Dubelaar; Michael T. Ewing
| Year of publication: |
2013
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|---|---|
| Authors: | Steel, Marion ; Dubelaar, Chris ; Ewing, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1328-1344
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| Subject: | Customer relationship management (CRM) | Context | CRM implementation | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227746