Developing different types of anticipated experience positioning for electric cars
Ingrid Moons; Patrick De Pelsmacker
| Year of publication: |
2014
|
|---|---|
| Authors: | Moons, Ingrid ; Pelsmacker, Patrick de |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 3, p. 216-235
|
| Subject: | conjoint analysis | electric car | experiential positioning | product experience | Elektrofahrzeug | Electric vehicle | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Elektrizitätswirtschaft | Electric power industry | Experiment | Kfz-Markt | Automotive market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347464