Developing donor relationships : the role of the breadth of giving
Farnoosh Khodakarami, J. Andrew Petersen, & Rajkumar Venkatesan
| Year of publication: |
2015
|
|---|---|
| Authors: | Khodakarami, Farnoosh ; Petersen, J. Andrew ; Venkatesan, Rajkumar |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 4, p. 77-93
|
| Subject: | donation variety | field study | cross-buying | donor relationship management | Fundraising | Beziehungsmarketing | Relationship marketing | Entwicklungshilfe | Development aid | Feldforschung | Field research | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304636