Developing effective behaviour

Purpose – To provide a summary of self‐help texts and ideas drawn from a range of self‐help and “how to” books. Design/methodology/approach – Material subdivided into the ten most common (agreed) ideas for self‐improvement. Findings – The advice is sound (common sense?) but applying it is not easy. Research limitations/implications – The material used is often subjective and anecdotal. Practical implications – If readers apply the principles they will experience direct benefits. Originality/value – That there is a consistency of advice from all sorts of sources as to how to be more effective, whatever the task that confronts one.