Developing effective communications strategy : a benefit segmentation approach
Russell I. Haley
| Year of publication: |
1985
|
|---|---|
| Authors: | Haley, Russell I. |
| Publisher: |
New York [u.a.] : Wiley & Sons |
| Subject: | Werbung | Absatzpolitik | Vereinigte Staaten | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Interne Kommunikation | Internal communication | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 510 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-81262-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000087995