Developing effective communications strategy : a benefit segmentation approach
Year of publication: |
1985
|
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Authors: | Haley, Russell I. |
Publisher: |
New York [u.a.] : Wiley & Sons |
Subject: | Werbung | Absatzpolitik | Vereinigte Staaten | Kommunikation | Communication | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Marketing |
Description of contents: | Table of Contents [gbv.de] |
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara, (2008)
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris, (2015)
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Boenigk, Michael, (2001)
- More ...
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Attitude research in transition
Haley, Russell I., (1973)
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Test marketing in new product development
Klompmaker, Jay E., (1976)
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Benefit segmentation : a decision-oriented research tool
Haley, Russell I., (1968)
- More ...