Developing effective communications strategy : a benefit segmentation approach
| Year of publication: |
1985
|
|---|---|
| Authors: | Haley, Russell I. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Kommunikation | Marktsegmentierung | Marketing |
| Extent: | XII, 510 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004648680