Developing global service innovation capabilities : how global manufacturers address the challenges of market heterogeneity
Vinit Parida, David Rönnberg Sjödin, Sambit Lenka, and Joakim Wincent
| Year of publication: |
2015
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|---|---|
| Authors: | Parida, Vinit ; Sjödin, David Rönnberg ; Lenka, Sambit ; Wincent, Joakim |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 58.2015, 5, p. 35-44
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| Subject: | Servitization | Product-service system | Globalization | Service-dominant logic | Globalisierung | Service-Dominant Logic | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Multinationales Unternehmen | Transnational corporation | Innovation | Welt | World | Dienstleistungsinnovation | Service innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011391998