Developing heuristic-based quality judgments: Blocking in consumer choice
| Year of publication: |
2007
|
|---|---|
| Authors: | Oxoby, Robert J. ; Finnigan, Hugh |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 4, p. 295-314
|