Developing in-store brand strategies and relational expression through sales promotions
Sarah Mussol, Philippe Aurier, Gilles Séré de Lanauze
| Year of publication: |
2019
|
|---|---|
| Authors: | Mussol, Sarah ; Aurier, Philippe ; Sere de Lanauze, Gilles |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 241-250
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| Subject: | Sales promotions | Relational orientation | Brand expression | Consumer-brand relationship | Verkaufsförderung | Sales promotion | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marketingmanagement | Marketing management | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.11.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995588