Developing International Strategies : Going and Being International for Medium-sized Companies
by Rudolf Grünig, Dirk Morschett
| Year of publication: |
2012
|
|---|---|
| Authors: | Grünig, Rudolf |
| Other Persons: | Morschett, Dirk (contributor) |
| Publisher: |
Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg |
| Subject: | KMU | SME | Strategisches Management | Strategic management | Globalisierung | Globalization | Klein- und Mittelbetrieb |
| Extent: | Online-Ressource (XXIV, 368p, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Developing International Strategies; Preface; Brief Contents; Contents; List of figures; List of insets; 0 Introduction; 0.1 Internationalization of society and economy; 0.2 Aims of the book and its target audience; 0.3 Framework for going and being international; 0.4 Overview of the book; 0.5 Note to readers; Part I Internationalization; 1 Facts and figures about internationalization; 1.1 Internationalization in general; 1.2 Internationalization of the economy; 2 Drivers of internationalization for companies; 2.1 Framework for the internationalization of companies 2.2 Drivers of internationalization2.3 External conditions for internationalization; 2.4 Explanatory models for the internationalization of companies; Part II Strategic planning in general and in the international context; 3 Strategic planning in general; 3.1 Strategies; 3.2 Success potentials; 3.3 Types of strategies and other strategic documents; 3.4 Process of strategic planning; 4 Strategic planning of a domestic company as the starting point for going international; 4.1 Strategic planning as the starting point for going international for new markets; 4.1.1 Preliminary remarks 4.1.2 Portfolio analysis4.1.3 Growth options matrix; 4.2 Strategic planning as the starting point for going international for production and sourcing; 4.2.1 Preliminary remarks; 4.2.2 Value chain analysis; 4.2.3 Strategic cost analysis; 4.2.4 Options for achieving cost competitiveness; 5 Introduction to strategic planning in the international context; 5.1 Preliminary remarks; 5.2 Types of strategies and other strategic documents in the international context; 5.3 Strategic planning processes in the international context; Part III Strategies for going international for new markets 6 Evaluating new markets6.1 Preliminary remarks; 6.2 Criteria for evaluating new markets; 6.3 Process for evaluating new markets; 6.3.1 Overview of the process; 6.3.2 Step 1: Producing an initial list of potential new markets; 6.3.2.1 General considerations; 6.3.2.2 Initial elimination criteria; 6.3.2.3 The resulting initial list; 6.3.3 Step 2: Eliminating the less attractive markets; 6.3.3.1 Planning and carrying out the market search; 6.3.3.2 Analyzing the data; 6.3.3.3 Evaluating the markets and eliminating the less attractive ones; 6.3.4 Step 3: Selecting the most attractive markets 6.3.4.1 Planning and carrying out the market search6.3.4.2 Analyzing the data; 6.3.4.3 Evaluating the markets and selecting the most attractive ones; 7 Evaluating market entry modes; 7.1 Preliminary remarks and overview of the entry modes; 7.2 Export; 7.2.1 Overview; 7.2.2 Indirect export; 7.2.3 Direct export to the final customer; 7.2.4 Direct export via a distributor; 7.2.5 Direct export via an agent; 7.2.6 Direct export with sales representatives; 7.2.7 Direct export with a sales branch or a sales subsidiary; 7.3 Entry modes with production in the host country 7.3.1 Preliminary remarks and overview |
| ISBN: | 978-3-642-24725-5 ; 1-283-45080-1 ; 978-1-283-45080-5 ; 978-3-642-24724-8 |
| Other identifiers: | 10.1007/978-3-642-24725-5 [DOI] |
| Classification: | Unternehmensführung ; Wirtschaftssektoren: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014015557