Management development is most effectively conducted when all activities contributing to recruitment, growth, retention, and motivation of staff are collectively considered. The experiences of the British American Tobacco Company Limited, a multinational business operating in 52 countries as part of BAT industries, identifies three valuable elements in management development strategy which will contribute to the aim above: the integration of succession planning with other planning processes; devolving discretion to operating companies to develop personnel procedures most appropriate to the individual company's national context; and recognising management development as an integral part of the human resources function.