Developing marketing strategies to increase brand equity : the differences between age groups
Hui-Chu Chen; Robert D. Green
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Hui-chu ; Green, Robert D. |
| Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 11.2012, 2, p. 241-253
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010029362