Developing marketing strategies to increase brand equity : the differences between age groups
Hui-Chu Chen; Robert D. Green
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Hui-chu ; Green, Robert D. |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 11.2012, 2, p. 241-253
|
| Subject: | Marketingmanagement | Marketing management | Markenimage | Brand image | Altersgruppe | Age group | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620530