Developing marketing strategy with MarStra: The support system and the real-world tests
| Year of publication: |
2000
|
|---|---|
| Authors: | Li, Shuliang |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 18.2000, 3, p. 135-143
|