Developing new products and services : learning, differentiation, and innovation
G. Lawrence Sanders. With contributions by Ron Huefner ...
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Sanders, G. L. |
| Other Persons: | Huefner, Ron (contributor) |
| Publisher: |
New York, NY : Business Expert Press |
| Subject: | Produktentwicklung | New product development | Dienstleistungsinnovation | Service innovation | Produktdifferenzierung | Product differentiation | Dienstleistungssektor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 340 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [327] - 335 |
| ISBN: | 978-1-60649-241-3 ; 978-1-60649-242-0 |
| Classification: | Dienstleistungen: Allgemeines ; Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504277