Developing niche product supply chains in the UK grocery market: lessons from a niche player

Discusses the characteristics of a branded niche product, the Jersey Royal, and the key factors determining the successful development of the supply chain to the major UK multiples. Explains why niche players have to grow in order to meet the needs of the retail customer and how TOP Produce has taken a radical step, by expanding their supply base to the mainland, to increase the range of products and level of service which they can offer to their major retail customers.

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Year of publication:	1997
Authors:	Binet, Tom ; Wilson, Natasha
Published in:	Supply Chain Management: An International Journal. - MCB UP Ltd, ISSN 1758-6852, ZDB-ID 2028208-4. - Vol. 2.1997, 1, p. 7-10
Publisher:	MCB UP Ltd
Subject:	Grocery industry \| Growth \| Niche marketing \| Supply chain

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/13598549710156303 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015008755