Developing personas & use cases with user survey data : a study on the millennials' media usage
Alternative title: | Developing personas and use cases with user survey data |
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Year of publication: |
2020
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Authors: | Lee, Mingyu ; Kwahk, Jiyoung ; Han, Sung H. ; Jeong, Dawoon ; Park, Kyudong ; Oh, Seokmin ; Chae, Gunho |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-13
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Subject: | Cluster analysis | Media usage | Millennial generation | Persona | Use case | Mediennutzung | Altersgruppe | Age group | Clusteranalyse |
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