Developing relational exchange: Effectiveness and power
| Year of publication: |
2002
|
|---|---|
| Authors: | Rokkan, Aksel I. ; Haugland, Sven A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 1-2, p. 211-230
|