Developing students' cultural intelligence through an experiential learning activity : a cross-cultural consumer behavior interview
Lada Helen Kurpis and James Hunter
| Year of publication: |
April 2017
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| Authors: | Kurpis, Lada Helen ; Hunter, James |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 39.2017, 1, p. 30-46
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| Subject: | intercultural training | cultural intelligence | experiential learning | the contact theory | cross-cultural consumer behavior | self-efficacy | motivation | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Interkulturelles Management | Cross-cultural management | Interkulturelle Kompetenz | Cross-cultural competence | Kulturelle Identität | Cultural identity | Kognition | Cognition | Intelligenz | Intelligence | Auslandsaufenthalt | Expatriate assignment | Interkulturelle Beziehungen | Cross-cultural relations | Lernen | Learning | Führungskräfteentwicklung | Leadership development | Internationales Marketing | International marketing | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475316653337 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011686310