Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers
| Year of publication: |
2002
|
|---|---|
| Authors: | Lemon, Katherine N. ; Nowlis, Stephen M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 2, p. 171-185
|