Developing the concept of life-cycle service offering
Rodrigo Rabetino; Marko Kohtamäki; Heini Lehtonen; Hanna Kostama
| Year of publication: |
2015
|
|---|---|
| Authors: | Rabetino, Rodrigo ; Kohtamäki, Marko ; Lehtonen, Heini ; Kostama, Hanna |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 49.2015, p. 53-66
|
| Subject: | Life-cycle service offering | Industrial service business | Service-dominant logic | Service infusion | Service business models | Service-Dominant Logic | Dienstleistung | Services | Geschäftsmodell | Business model | Leistungsbündel | Bundling strategy | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management | Dienstleistungssektor | Service industry | Lebenszyklus | Life cycle | Unternehmensdienstleistung | Business services | Dienstleistungsinnovation | Service innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373947