DEVELOPING THE PROCESS OF INTERACTION BETWEEN A MOTOR TRANSPORT ENTERPRISE AND INTERMEDIARIES

The model of developing the process of interaction between a motor transport enterprise and intermediaries has been developed. It is based on the process approach and uses the methodology of IDEF0 structure analysis. The suggested model shows the logic and components of the interaction process between the subjects by the relevant parameters which are grouped according to the elements of the service marketing complex.

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Year of publication:	2010
Authors:	KRYVORUCHKO О. ; PYPENK I.
Published in:	Экономика транспортного комплекса. - CyberLeninka. - 2010, 3, p. 90-100
Publisher:	CyberLeninka Харьковский национальный автомобильно-дорожный университет
Subject:	ВЗАєМОДіЯ \| ПОСЕРЕДНИКИ \| ПРОЦЕС \| ПАРАМЕТРИ ВЗАєМОДії \| КОМПЛЕКС МАРКЕТИНГУ \| ЗАДОВОЛЕНіСТЬ \| INTERACTION \| DISTRIBUTORS \| PROCESS \| PARAMETERS OF THE INTERACTION \| MARKETING-MIX \| SATISFACTION

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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