Developing the public relations campaign : a team-based approach
Randy Bobbitt ; Ruth Sullivan
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Bobbitt, William Randy ; Sullivan, Ruth |
| Publisher: |
Boston, Mass. [u.a.] : Pearson [u.a.] |
| Subject: | Öffentlichkeitsarbeit | Projektplanung | Entwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 270 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-205-56990-0 ; 978-0-205-56990-8 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004912387