Developing the value perception of the business customer through service modularity
| Year of publication: |
2011
|
|---|---|
| Authors: | Rahikka, Emmi ; Ulkuniemi, Pauliina ; Pekkarinen, Saara |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 26.2011, 5 (14.6.), p. 357-368
|