Developing theoretical lenses for upstream halal businesses
| Year of publication: |
2024
|
|---|---|
| Authors: | Islam, Mohammad Mominul ; Mohamed Syazwan Ab Talib ; Nazlida Muhamad |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 1, p. 192-220
|
| Subject: | Halal business | Halal certification | Halal standards | Institutional theory | Islamic marketing mix | Resource-based view | Islam | Ressourcenorientierter Ansatz | Marketingmanagement | Marketing management | Islamisch | Islamic | Standardisierung | Standardization | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Islamisches Wirtschaftssystem | Islamic economics |
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