Developing user loyalty for social networking sites : a relational perspective
Rui Gu (Collaborative Innovation Center for China’s Multinational Enterprises and Department of Information Management University of International Business and Economics, Huixin Dongjie, Chaoyang District, Beijing, P.R. China), Lih-Bin Oh (Department of Information Systems National University of Singapore, Singapore), Kanliang Wang (Department of Management Science and Engineering Renmin University of China, Haidian District, Beijing, P.R. China)
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Gu, Rui ; Oh, Lih-Bin ; Wang, KanLiang |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 1, p. 1-21
|
| Subject: | User loyalty | Social networking site | Relational bonds | Satisfaction | Social influence | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452162