Developing what customers really need : involving customers in innovations
Marcel E. A. Weber; Mathieu C. D. P. Weggeman and Joan E. van Aken
| Year of publication: |
2012
|
|---|---|
| Authors: | Weber, Marcel E. A. ; Weggeman, Mathieu C. D. P. ; Aken, Joan Ernst van |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 9.2012, 3, p. 1-15
|
| Subject: | co-creation | co-design | co-development | User involvement | user-driven innovation | Kundenintegration | Customer integration | Innovation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668305