Development and validation of a brand personality scale for employers of healthcare staff
Julia Schätzle, Jörg Lindenmeier, Iris Saliterer, and Florian Liberatore
| Year of publication: |
2024
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|---|---|
| Authors: | Schätzle, Julia ; Lindenmeier, Jörg ; Saliterer, Iris ; Liberatore, Florian |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 36.2024, 3, p. 299-321
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| Subject: | brand personality | human resource management | nonprofit hospitals | nurses | Rasch modeling | Scale development | Markenimage | Brand image | Krankenhaus | Hospital | Personalmanagement | Human Resource Management | Pflegeberufe | Nursing profession | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2022.2133067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574602