Development and validation of a casino service quality scale : a holistic approach
Gregory T. Bradley, Wei Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Bradley, Gregory T. ; Wang, Wei |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 88.2022, p. 1-12
|
| Subject: | Casino service quality | CASQUAL | Customer loyalty | Customer satisfaction | Scale development | Kundenzufriedenheit | Glücksspiel | Gambling | Dienstleistungsqualität | Service quality | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Macau | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104419 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194333