Development and validation of a destination personality scale for mainland Chinese travelers
Li Pan, Meng Zhang, Dogan Gursoy, Lu Lu
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Pan, Li ; Zhang, Meng ; Gursoy, Dogan ; Lu, Lu |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 59.2017, p. 338-348
|
| Subject: | Destination personality | Brand personality | Cross-cultural | Scale development | Chinese travelers | China | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Chinesen | Chinese (People) |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2016.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011642835