Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zahirah Zainol, Ian Phau, and Isaac Cheah
| Year of publication: |
2019
|
|---|---|
| Authors: | Zainol, Zahirah ; Phau, Ian ; Cheah, Isaac |
| Published in: |
Country of origin effect : looking back and moving forward. - London : Routledge, ISBN 978-0-367-20188-3. - 2019, p. 84-105
|
| Subject: | ingredient authenticity | ingredient branding | luxury branding | scale development | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012008497