Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations
Deborah J. Webb, Corliss L. Green and Thomas G. Brashear
| Year of publication: |
2007
|
|---|---|
| Authors: | Webb, Deborah J. ; Green, Corliss L. ; Brashear-Alejandro, Thomas |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 129-147
|
| Subject: | Fundraising | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540258