Development and validation of the consumer disillusionment toward marketing activity scale
| Year of publication: |
2012
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|---|---|
| Authors: | Pervan, Simon J. ; Martin, Brett A. S. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 11.2012, 5, p. 339-347
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