Development of a scale measuring destination image
| Year of publication: |
2010
|
|---|---|
| Authors: | Byon, Kevin K. ; Zhang, James J. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 28.2010, 4 (1.1.), p. 508-533
|