Development of a social commerce scale : exploratory and confirmatory factor analysis using structural equation modelling
Jorge Armando López-Lemus
| Year of publication: |
2024
|
|---|---|
| Authors: | López-Lemus, Jorge Armando |
| Subject: | Entrepreneurship | Market participation | Marketing | Social commerce | Social networks | Soziales Netzwerk | Social network | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOA-11-2023-4105 [DOI] |
| Classification: | M10 - Business Administration. General ; M13 - Entrepreneurship ; M21 - Business Economics ; M30 - Marketing and Advertising. General ; M51 - Firm Employment Decisions; Promotions (hiring, firing, turnover, part-time, temporary workers, seniority issues) |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015123592